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Looking forward, looking back. A new year is
upon us, and we thought you would like to read what some of The
Prepaid Press’ editorial advisory board members had to say
about 2003, and what to expect in 2004.
These individuals are leaders in their fields,
and have significantly contributed to the direction and policy of
The Prepaid Press over the last year.
PAUL AMICK executive vice president,
ComWest
BILL KELLY director of marketing, Excel Switching Corporation
RONALD CONTRADO president, Homisco, Inc.
RICHARD HARDING chief operating officer, 9278 Communications
Inc.
IMKE LOUIS-MENSAH product manager, Global Access and IP
CallCard, iBasis
ED MALDONADO president, Regnum Group
HOWARD SEGERMARK executive director, IPCA
RAY VALMÉ managing director, Dial World Network
MARK WAGNER CEO, ALLSwitch
1. What do you think was the most significant event for prepaid
in 2003?
PAUL AMICK
From a software developer standpoint, many solutions providers went
out of business, or ceased to provide services, in 2003. Because
profit margins on platform solutions are significantly less than
they were just a year or so ago, today there is a much smaller subset
of the providers that used to exist. There are fewer experienced
vendors and lots of new guys — new guys that might not be
around next week. Today, you might have to pick a vendor that would
have been third or fourth on your list, regardless of their reputation
for reliability or support.
RONALD CONTRADO
Long term, the effective requirement of CATV to be ILEC-like in
terms of resale + COLO. This opens up the only other local loop
option for prepaid resale.
RICHARD HARDING
I think the most significant event of 03 was the introduction of
Prepaid Cellular in a way that the people who buy prepaid and know
prepaid will have access. I think the products offered by STI Mobile
and 9278 Mobile will make a significant impact on the prepaid wireless
marketplace and help to create a newfound revenue source.
BILL KELLY
There wasn’t any significant event — this is the issue.
We saw some consolidation and continued price pressure on the wireline/IP
carriers, some trials of next gen softswitch/media gateway/media
server architectures, but there was no grand exodus or migration
to next gen platforms, wireless services, or stored value services.
From our perspective, operators focused on increasing their volumes
where possible and purchased equipment conservatively, only when
and where subscriber growth justified the purchase.
IMKE LOUIS-MENSAH
The recent FCC ruling on DAC. I think this impacts most prepaid
providers in a fundamental way because it complicates their billing.
ED MALDONADO
FCC DAC Order for Switch Based-Resellers (SBRs): The recent DAC
order expanded the reporting requirements for the class of carriers
considered to be Switch Based Resellers (SBRs) that are obligated
to compensate Payphone Providers. This includes the “Intermediate
Carrier” which is a provider that owns or leases a switch,
or facilities, and are in the call path and transfer payphone originated
calls. This category constitutes the majority of small-sized prepaid
providers currently operating in the industry today. While the FCC
claims that small-sized providers will not be unduly burdened by
the reporting and requirement to compensate, the expansion of the
regulatory definition makes it clear that prepaid providers are
in the minds of the regulators. The balancing of interests in Dial
Around Compensation is not a new topic between payphone and prepaid
providers. The FCC has sat on the fence, sometime now, as to who
should pay in the arena of prepaid. The recent push of the FCC to
resolve this matter boiled down to strong organized lobbying in
DC between the various providers with an interest at stake. The
prepaid industry was a soft-target in this process primarily because
the industry functions much like a loose confederation of businesses
as opposed to a consolidated industry lobby in the field of telecommunications.
If prepaid interests on the regulatory side are to prevail in DC,
something will have to change, and this is why I believe it to be
the most significant event in prepaid for 2003.
HOWARD SEGERMARK
The most significant event in 2003 for prepaid was the FCC order
to revamp the way dial-around compensation (DAC) is paid to payphones.
It will mean less use of payphones by phone card customers and it
makes it more practical for phone card users to switch to prepaid
wireless.
RAY VALMÉ
Although not a single event, I believe that the growth in prepaid
wireless has been the greatest catalyst for increasing revenue opportunities.
In a sense we are following the footsteps of our counterparts in
Europe and Asia where prepaid mobile voice services represent over
50% of monthly subscribers. Wireless number portability will certainly
play a significant role in influencing market changes in both the
post paid and pre paid segments of the wireless market.
MARK WAGNER
This year was the year of truly integrated products. All the major
cards suppliers and service bureaus added “usable” features
for their consumers, for example, cash cards, money transfer and
POSA. The value added features offered in the industry seem to be
increasing and improving, and we are actually beginning to add additional
features the consumers want and need.
2. What trend or trends do you think will have the most impact on
the future of prepaid?
RONALD CONTRADO
In general, the robust rebound of the ILEC, CLEC, IXC wireless carriers
back to reasonable health.
RICHARD HARDING
I think the most significant trend will be diversity in prepaid.
Coming up with other products besides calling cards that will attract
the calling card buyer to spend money on other prepaid-type products.
The person who is comfortable prepaying is a unique person, and
one that is willing to buy more diversely if options are available
and attractive.
BILL KELLY
We see the gradual migration to wireless along with the convergence
of IP. Revenue will shift gradually from Wireline to Wireless –
there will be no “big bang.” Also, the addition of value-added
services to augment the voice call, possibly tied to SME’s
and to subscribers regarding POS promotions, will begin to take
place in ‘04. Operators cannot continue to sustain their margins
on the voice call alone. Eventually, prepaid customers will be treated
more like high-value customers, not like “credit-challenged”
customers.
IMKE LOUIS-MENSAH
Regulations. Although the prepaid industry needs regulations to
keep it in line, I feel as if we are moving towards an over regulated
situation.
Another trend worth noting is the increase in
prepaid wireless acceptance. You now frequently hear radio ads for
prepaid wireless and even see television ads as well. This shows
that it really is becoming “mainstream”.
You will also continue to see more prepaid providers
using VoIP as a solution. The lower cost and continuously improving
quality are luring more and more providers. Additionally, the tight
margins are pushing providers to find new ways to cut costs.
ED MALDONADO
Intellectual Property Issues and the lack of Uniform Commercial
Standards: Hidden Dragons such as Intellectual Property Royalties
and the lack of Uniform Commercial Standards stand to impact the
prepaid industry the most over the next several years. While others
in the industry may think current regulatory issues are the biggest
defining factor from the perspective of legal or regulatory, I think
that some long-standing legal issues will come to pass in the next
few years that will actively be in the minds of those who own or
run prepaid businesses. Intellectual Property Royalties fit clearly
into this scenario. A number of business and technological methods
commonly used in the prepaid industry are now clearing their final
Patent approvals that date back in submission to before the year
2000. Since the life of a Patent Right is limited to a select number
of years, the motivation to actively enforce their legal rights
to royalties will be at the forefront of the owner’s priorities.
Depending upon whom they target, and how much they ask for, participants
throughout the prepaid industry may be making some serious business
or technology maneuvers to avoid the enforcement of royalties, or
to minimize their potential liability.
Another major concern that will likely come to
pass is the lack of uniform standards in our commercial relations.
Currently, there are no guidelines in the industry that clearly
indicate what may or may not be acceptable commercial behavior in
prepaid telecommunications. Most, if not all, standards are found
in regulations carved out by Congress, the FCC, or individual states.
But these regulations tell us little about what to do should a carrier
maliciously point your 800 toll services to nowhere because of a
billing dispute, or because you are changing carriers. They do not
speak of what conduct is unreasonable when winding down a card or
a prepaid business. And, they have no concept of how to handle first-use
commercial transactions and the failure to provide services. This
lack of uniform commercial standards has left room for many in the
industry to hurt one another, with little thought of retribution
in the courts. The problem is that in the end it is the small providers,
distributors, and the actual consumers that eat the losses —
and there is an economic impact in everything. If left unchecked
and unaddressed in the next coming years, prepaid as an industry
may lose consumer confidence, or may open itself to be regulated
to the core of its commercial dealings. Neither of these scenarios
is in the best interest of continued industry growth, from my perspective.
GARY RHODUS
From a tax perspective, it is probably the movement to “multi-purpose”
or “multi-use” cards. Most state and local tax statutes
imposing tax on a “point-of-sale” basis only apply if
the prepaid card is used exclusively for the purchase of telephone
service. As a result of the multi-purpose nature of most new generation
cards, usage based taxation would again appear to be the proper
mechanism for applying state and local taxes based on what product
or service is consumed, where the product is purchased or consumed,
and only if and when it is in fact consumed. Although it is less
clear, a good case can be made that the Federal Excise Tax should
also be calculated on a usage basis in a multi-use environment.
It should also be noted that many of the new products and services
being offered on a prepaid basis are, in fact, taxable products
or services in their own right.
HOWARD SEGERMARK
Most important will be cost structures and how government affects
them: federal and state governments may start to tax VoIP transmission
(bad), while the costs of switching and transmission remain very
soft (good – at least for consumers).Prepaid wireless will
continue to boom as prices equilibrate and it goes mainstream. The
phone card market will continue to grow as more people make more
international calls, and households abandon traditional long distance
service for practical phone cards.
RAY VALMÉ
First and foremost, the continued drop in wholesale international
rates, coinciding with growth in international wireless market —
in particular throughout developing countries — continues
to spur unprecedented growth. The expanded use of prepaid services,
i.e. conferencing services, internet access, towing, magazine subscriptions,
prescription and health coverage, online purchases such as downloadable
music and soon video, etc., will allow wholesalers and retailers
the ability to further leverage their distribution channels and
create new revenue streams and increased profit. This expansion
will continue to legitimize the prepaid industry.
I also see a number of traditional wholesale
carriers entering the retail market. With the continued downward
spiral in cost per minute and margins at the wholesale level, these
carriers are eyeing or entering the retail market to stay alive
and grow.
MARK WAGNER
The continued intregration between prepaid cards, prepaid phone
products, and cell phones is a growing trend. The future prepaid
cellular market is huge, and the more providers can offer prepaid
minutes without plastic cards, the better the overall distribution
of prepaid products.
3. What technological issues are the most significant for prepaid
in the future?
PAUL AMICK
Mainstream use of VoIP technology. VoIP will continually deliver
more features, and become increasingly accessible to end users.
You can see that starting now with the Time Warner, Sprint/MCI partnership
that enables the cable giant to sell phone service. Everyone has
a cable connection, regardless of financial status. Once this new
technology is perfected, prepaid will have even tougher competition.
RONALD CONTRADO
IP and IN. IP for obvious reasons (cost reduction), IN means the
end of circuit based switches.
BILL KELLY
POS is making it easier to enroll and subscribe users and can be
located in area’s that target specific clientele (college
students, hospitals, travelers). Also, the convergence of wireless
and data (internet access, concierge services) into the prepaid
market should see significant growth. New IP technologies, most
importantly SIP, is beginning to be deployed and will play a major
role in new features and functions offered to prepaid users.
IMKE LOUIS-MENSAH
Integration of all systems (billing, IVR's, call records etc).
ED MALDONADO
VoIP and SIP: VoIP has definitely established the trend of how providers
are transporting their calls in the prepaid industry. Whether they
are utilizing large-scale gateways for carrier operations, or individual
mini-gateways for SME (Small to Medium Enterprise) or even home
applications, VoIP is clearly driving the market. Even several large-sized
companies such as Qwest, SBC and others have publicly announced
plans to offer VoIP services to be able to compete with the upstart
companies. The Large-sized companies also want to take advantage
of the tax and regulatory ambiguities between the FCC and individual
states in the current regulatory definition of VoIP.
For providers, VoIP is a cost-effective mode
of transport that offers good quality and is reliable. Most VoIP
platforms began as H.323 and now are actively migrating to SIP.
This is significant. While many platforms are able to run other
protocols, such as MGCP, SIP is in high enough demand that technology
manufacturers are taking notice and producing more products geared
to this demand. The real question on the prepaid side of the industry
is what will be developed by manufacturers next — prepaid
video applications?
GARY RHODUS
Again from a tax perspective, I believe provision of service via
the Internet, and the determination of whether that constitutes
a telecommunication or an Internet service, is very significant
for the prepaid industry. (And, certainly, for the state and local
tax jurisdictions.) What is important to note today is the fact
that most commentary and most decisions related to this subject
revolve around “regulatory” authority and not “tax”
authority. Regulatory authority has seldom driven tax authority
and even if regulators decide not to regulate VOIP, it is highly
unlikely that tax administrators will follow suit.
HOWARD SEGERMARK
Moore’s law. Still. (Every 18 months the capacity of chips
doubles and the cost of processing drops in half.) That means that
the cost of switching will continue to drop, and that means the
cost of entry into the phone card industry drops, and competition
remains harsh.
RAY VALMÉ
The internet (whether H.323 or the growing SIP standard) has and
will continue to revolutionize the telecommunications industry.
Not too far in the future will it cost the same (at the wholesale
level) to call from any one country to any other country. The internet
is the great equalizer in telecom.
A growing trend in this area will be for foreign
origination of calls back to the US for (possibly validation &)
worldwide termination. The access method will come in a variety
of flavors including local DID access, 800 access, or VoIP telephones.
This is somewhat analogous to international callback of the early
90’s that created tremendous opportunities for niche players,
and undoubtedly played a role in accelerating deregulation in certain
countries.
MARK WAGNER
The continued integration between TDM switches and VoIP based softswitch
products. The switch manufacturers are working hard to add VoIP
capabilities to their switches, and the VoIP manufactures are working
on adding switch-like features to their routers. We should continue
to see better converged systems from Nortel, Excel, Cisco, Versatel,
NACT, and others. These companies have touched on what can be built,
but future generation switch and softswitch solutions will become
even better.
4.How do you think the regulatory environment is going to change
in 2004?
PAUL AMICK
I believe we will become more regulated. Providers are not being
honest with their products (which is partially consumer-driven dishonesty),
and this means that the government will begin to regulate more.
Prepaid is becoming more and more mainstream, which will force a
lot more companies out of business. The honest providers who don’t
deceive, will inevitably earn more marketshare over the long haul.
RONALD CONTRADO
Depends on who you believe. Powell’s position is the most
important one to watch and he appears to be less “Pro RBOC.”
RICHARD HARDING
I am sure the Government will try to regulate something they know
nothing about and mess it up as usual. God bless those people on
Medicare who just got screwed royally, and some people think it
is good. Not only are drugs in Canada regulated so they are affordable,
but telecom is not messed with because the government does not want
to destroy something they don't understand. So the answer is do
business in Canada.
BILL KELLY
Here again, no “big-bang.” Gradual opening of what greenfield
markets are left overseas, especially in Asia-Pacific and Middle
East. The FCC is beginning to take a serious look at VoIP and will
be something to watch very closely on how it will affect its roll
out in 2004.
IMKE LOUIS-MENSAH
I'm afraid we will end up with more and more regulation, (some necessary,
some not).
ED MALDONADO
Defining VoIP for regulatory purposes: For several months now, a
back and forth tug-of-war has been unfolding between various state
utility commissions on how to handle the question of VoIP. Some
states such as Florida have “deregulated” VoIP carrier
services that do not directly touch consumers. The Minnesota PUC
has been ordered by the federal courts not to regulate or make rules
regarding VoIP services — which is an issue still being appealed.
The ambiguity stems from the lack of a clear, and central, definition
of VoIP being issued by US Congress or the FCC for all regulatory
purposes. The result is a patchwork of different regulatory definitions
being promulgated and applied by the states in the interim. While
there are some regulatory and state tax advantages for VoIP providers
that exist at this time, the question remains as to how long it
will last. Clearly there are some basic questions in the current
regulatory schema that do not square-up when asked across the spectrum
of telecommunications providers. For example, are you a common carrier
and an interexchange carrier up and until the point you use VoIP,
or do the regulatory classifications still apply for the totality
of your services? It’s a fair question without a concise answer.
However, the debate is still wide open and likely to be addressed
soon. Dependant upon how the final definition is drafted we will
see the regulatory environment change. Need for USF (Universal Service
Fund) Appeals Process for Small-sized Prepaid Providers: Over the
past several years, the FCC, through USAC, has tightened the enforcement
of USF contributions from all providers. The penalty now for non-payment
can result in forfeiture rulings and administrative actions against
providers as common carriers from the FCC. However, there are gaping
questions regarding the treatment of small-sized providers who may
have discrepancies with their assessed contributions. As they are
not companies of economic scale, every tax and contribution paid
out affects their potential survival and the USAC application of
future credits for over-contributions may not be an adequate remedy
for this class. A clear and structured appeals process needs to
be in place for those small-sized providers. While the Congressional
mandate of USF is clear, so is the Regulatory Flexibility Act, USF
is about equal contributions from all providers (large and small)
and mechanisms need to be put in place to ensure this. As the closest
telecommunications provider to the end-users, prepaid providers
are currently on the front-line for USF contributions. In 2004,
USCA and the FCC need to address these concerns or they will stifle
the small-sized providers.
HOWARD SEGERMARK
Nothing is in concrete, but: There is an effort to double DAC. There
the possibility of charging access fees for VoIP-carried calls.
Look for states with large Mexican-American populations to look
at more phone card regulations (starting with Illinois).
RAY VALMÉ
I am still waiting to see how much longer international carriers
will be able to “milk” the public with the exorbitant
costs of termination to wireless networks. Why can we purchase termination
to London for 1 cent but must pay 15 cents when terminating to a
wireless carrier? I know that on GSM it is calling party that pays
– but hey, I think we’ve paid for the network development
several times over. Regulatory needs to step in…
MARK WAGNER
I believe the trend of more open markets and less regulatory issues
will continue. We are moving to a true open market environment.
Will all these predictions pan out? Only time
will tell. Let us know what you think about these predictions, or
send us a few of your own. Contact us at editor@prepaidpress.com.
HAPPY NEW YEAR!
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