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In any business or industry, there is always
some level of fraud. White-collar, Blue-collar, Multi-level - the
truth of the matter is that if someone has the intent to scam you
in the prepaid business, they can, and will, and in the end will
steal more money than by robbing a bank. The nature of prepaid telecommunications
is that, at some point in the business, money is fronted for services
to be rendered in the future. This also means that at some point
in time, money or product has to be given in good faith in order
for the whole process to work. This is what the scam artists prey
upon in the prepaid industry. So how can the small to mid-sized
prepaid provider protect their business from scams and fraud? First
and foremost, know the scams. You can't protect yourself from things
you don't see coming. Unfortunately, there is no central library
or online database of all the known prepaid scams and their unique
characteristics. Let's face it, you're in the business of selling
and providing prepaid services, not studying the profiles of scam
artists.
Anticipating the need for an article such as
this, I tapped the knowledge and experience of the Regnum Consultants
and asked: what can we do to help people in the industry to remember
the classic and common scams we have encountered over the years
so that they can see them coming? Their response was a page out
of Sun Tzu's Art of War - know your "enemy" by giving
the scams memorable names that describe their modus operandi. With
this in mind, we began to review all the scams and artists we have
either encountered first-hand, or at least could confirm of through
their victims. The end result was that there were just too many
scams to properly warn prepaid businesses in just one article. We
did, however, divide the scams by their intended victims so that
each group could be highlighted in separate articles: the Prepaid
Calling Card Provider/Distributor, Prepaid Carriers, and Investors
in the Prepaid Businesses. And then, we gave them names that Sun
Tzu would approve of. It is hoped that by outlining some of the
most common scams our readers will be better able to see them coming.
It is also important to remember that scams are never exactly the
same because they play upon trust, common custom and practice in
the industry, and most of all, the element of surprise. In Part
1 of this series, we will highlight victims that are either prepaid
calling card providers or distributors. In Parts 2 and 3, we will
highlight the other types of victims. That being said, let's begin.
THE "SPIKE" & "RUN"
SCAM
This scam is one that is usually attempted by
artists portraying themselves, or actually working as distributors
with deep access to retail markets of a given geographic area or
various areas in the country. These artists prefer to do all transactions
by invoice as opposed to contracts or any thing resembling a committed
relationship. The "SPIKE" in this scam refers to a rapid
and voluminous increase in card orders, far in excess of prior usage
increases, or any trended sales history. The key to this scam is
to gain possession to a large number of activated cards after a
minimal showing of prior results. Once the cards are in the possession
of the artist, the cards are sold to the retail points of sale at
a very significant discount (like a 50% to 70% discount), payable
in cash, of course. Unfortunately, the prepaid calling card service
provider has very little knowledge of, or control over, the final
retail points of sale to know what is happening until they see that
there has been heavy usage "SPIKE" in a given month. By
the time the usage spike is seen, the service provider will want
a large payment from the scam distributor, and, this is where the
"RUN" part of the scam comes into play. The artist pulls
a disappearing act along with whatever was collected from the retailers
for the discounted sales. Sometimes the artist leaves a check, which
is usually worthless, but will buy the artist a few days of "RUN"
time before the check is finally returned "NFS" - Non-Sufficient
Funds. There are two variations to the "SPIKE and RUN"
that are often seen.
THE THIRD MONTH SPIKE
The Third Month Spike tends to target new entrants
into the prepaid industry (those with less than two years in the
industry) and usually providers who are switchless and thus, dependent
on a facilities based prepaid service provider for reports and CDRs.
The artist will focus on quick, but modest, profits in the first
and second months that will be proffered as a benchmark for future
sales - and his increased order. The first two months' payment to
the provider will be prompt and with full funds available, usually
by a commercial check in the name of the business or a d/b/a. This
is so the expectation can be planted that the artist's checks are
good. The provider's actual knowledge of where the distributor has
placed the cards will be very sketchy, at best, and the artist will
be elusive on this point. The scam artist will start showing his
hand about the second month. A heavy lobbying effort will occur
for increased cards with little talk of logistical commitments by
the artists. Any counter offer by the provider of gradual increases
or signing a contract will be immediately re-buffed. Once the artist
gets the cards in hand, then communication slowly drops until a
final RUN occurs.
THE LAST MONTH SPIKE
This scam usually comes from good businesses
gone bad - or more accurately - desperate. Much like the Third Month
Spike, the primary targets for these scams are again the switchless
providers, however, switched based resale carriers have also been
victimized by this scam. In contrast to the Third Month Spike scam,
the Last Month Spike involves a longer-term relationship where solid
business may have been done between the artist and victim. Then
some internal event, be it the loss of a partner or a major account,
places the distributor in economic peril. The internal decision
to close shop usually occurs shortly after this event, however,
the facade of growth is promoted to everyone outside of management.
Here is where the SPIKE occurs. The Distributor may start by doubling
or tripling his current orders, then before or just after a full
thirty days cycle, they close their doors and the RUN occurs. Interestingly
enough, the company does not go into bankruptcy - it just closes
its doors so that the company, not the people behind it, takes the
initial hit as a "commercial" civil claim. Usually it
is only after some level of Discovery in a active lawsuit that the
intent to defraud may be found - however this is too late for the
victim.
How to Recognize a SPIKE and RUN Scam:
o Request by a distributor for a dramatic increase in card orders
without any prior history of usage or prior demonstration of distribution
capacity.
o Avoiding long-term contracts with contractual remedies or jurisdiction
to enforce.
o High pressure sales pitch in second month for more card orders.
o Request by a long-term distributor for a dramatic increase in
card orders, immediately after major commercial or business loss.
o Concealment of the actual retail market that the distributor utilizes.
THE CARRIER SHUFFLE
Carrier Shuffles are scams that build upon the
normal custom and practice of carriers that service the prepaid
industry, but with no real intent to do proper business or to deliver
adequate service. The artists behind these scams are usually facility-based
resellers or providers (or at least they purport to own or lease
a switch) and they may, or may not, have gone as far as to acquire
an FCC 214 authorization or other license to operate as a carrier.
The target victims of these scams tend to be new entrant switchless
providers but may also include new entrant resellers. The "shuffle"
part of the scam refers to the way these "carriers" deal;
just like a Vegas card scam - they taint the deck in the shuffle,
and not the deal of the cards. From day one, they are looking to
either run with a deposit, slowly bleed the victim through over-billing,
or provide low grade service that will maximize their billing, but
cost you customers. There are two points where the Carrier Shuffle
will become apparent:
1. When carrier services are to be first rendered.
2. After several months of service and billing. While there are
several variations of these types of scams, we identified three
basic types.
THE SHUFFLED DEPOSIT
This type of scam is notorious in the industry.
The shuffling carrier meets prospective victims at a convention,
an industry event, or through the Internet. Although there is usually
a documented series of negotiations through either email or fax,
the end deal is that a deposit will be made first and all other
formalities will be worked out later. The motivation is high to
do business quickly because the rates offered by the shuffling carrier
are usually very reasonable, or even cheap for specific hard-to-get
foreign routes. Many times the shuffling carrier will disclose the
name of "its" underlying carrier or carriers in order
to give the victim some assurances as to the quality and capacity
they can provide. Once the victim is willing to hire the shuffling
carrier, a wire transfer will be requested for the deposit so that
the traffic can be provisioned. The victim will then begin to see
paperwork, as if their access numbers are being pointed to the shuffling
carrier. Alternatively, the victim may see information related to
being issued access numbers by the shuffling carrier. The truth
of the matter is that neither is occurring. The shuffling carrier
already has what it wants - the deposit. The next step in the scam's
process is that the victim is informed of some technical problem
or delay. This is simply to buy time until the final exit by the
shuffling carrier. This exit usually occurs about a week after informing
the victim of the supposed problem when all phones, fax lines and
emails of the carrier go out of service.
THE DOUBLE-DOUBLE:
The Never-Completely-Stated Bill
The Double-Double is a scam where carrier over-billing
is unsupported by detailed invoicing or CDRs. These scams target
primarily new entrant prepaid calling card providers. The scam has
a number of forms, and it has become more prevalent over the past
two years with increased use of email billing and deposit notice
between carriers and their clients. The basic gist of these types
of scams is that the victim is given flexible terms to induce a
contract with the shuffling carrier - and these terms later become
the mode of double billing. Sometimes the flexible term is a lower
initial deposit or longer billing cycle (more than five days), allegedly
to give the victim a better chance on the market. After the first
couple of cycles of billing and payment the victim is given notice
that there are marked increases in traffic, or that, a larger deposit
is needed to cover the underlying carrier deposits. The problem
is that CDRs or details of the calling card's traffic are not forthcoming.
There is no way to verify the amounts billed. Usually the victim
does not question the shuffling carrier because they feel that the
carrier is working with them because of the flexible terms, and
if, the carrier was reasonable before - why not now? The problem
is that over-billing is occurring on a monthly basis and, in essence,
the carrier is doubling a double-billed amount. This shuffling carrier
knows that based upon the information already provided the over-billing
could be discovered, however, this will take time, effort, and money
on the part of the calling card provider. So the over-billing continues
until either the calling card provider fails, or challenges the
billing through legal avenues.
THE HIGH-GRADE TO LOW-GRADE TURNKEY PACAKGE
This scam occurs when a Prepaid Calling Card
Provider/Distributor contracts with a shuffling carrier for a turnkey
solution for a private label calling card program. In all aspects
of the negotiation and contract, dealings are fair and reasonable.
There is a written contract and the terms of the contract are clear.
The rates are also unbelievably low. The private label card is introduced
into the market and the carrier transports the calls. In the first
few months, the carrier provides good communications services and
consumers and the intended victim are content. This is usually when
sales and distribution of the card increase and traffic volumes
also increase.
Then the quality and reliability of service begin
to degrade - either gradually or abruptly. There are increased complaints
related to incomplete calls, echoes, loud annoying static and other
serious quality problems. This is especially true for foreign routes.
As the traffic of the card increases, the consumer complaints do
as well. When confronted with the problems and complaints the shuffling
carrier cites either the direct routes have had problems or that
another underlying carrier is to blame. Here is where the victim
has just fallen for the High-Grade to Low-Grade scam.
From day one, the shuffling carrier has intended
to provide carrier services up to a certain traffic volume based
upon the negotiated rates. The shuffling carrier provided good service
at the beginning, perhaps even at a loss, because the volume of
calls was low, their losses were minimal. Now as volume increases,
they must look for other carriers in the right price range to terminate.
This involves the use of inferior direct route providers - the Grays
- the Leaking Route Provider. Since these are usually unlicensed
or illegal providers in foreign countries, there is no real quality
control. Likewise, these providers work extremely cheap. By substituting
good quality telecom providers with inferior ones at lower cost,
the shuffling carrier begins to re-cooperate previous losses for
providing good service. The problem is that quality will continue
to suffer and this will damage the reputation and sales of the private
label card. The shuffling carrier knows this and many times depends
on it. They also know that inferior service is an issue, in most
carrier service contracts, for credits to be given to the calling
card provider by the shuffling carrier. They also know that the
process of changing carriers for a private label card can be complicated
and costly. So they continue to provide low-grade service until
the victim either fails, re-negotiates the present contract for
higher rates, or gives notice to change carriers.
WHAT TO WATCH TO ID A CARRIER SHUFFLE:
o Documented series of negotiations through either email or fax,
in which a deposit will be made first, and, all other formalities
of contract will be worked out later.
o A technical problem or delay of service immediately after wiring
deposit.
o Carrier gives very flexible terms to begin a contract with little
to no production of CDRs or detailed invoicing.
o Dramatically degrading Voice quality or call completion when call
volume increases from low to high.
NEXT ISSUE
More Scams, Shuffles & Secrets.
In the meantime, be careful out there!
Edward A. Maldonado, Esq., a principal of the Regnum Group, is a
telecommunications attorney based in Miami, FL who represents and
advises communication companies both in the US and Latin America.
He can be reached at emaldonado@regnumgroup.com.
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