|
 |
Gift Cards Hit Facebook Platform
Transaction Wireless Launches New Solution
|
SAN DIEGO, CA (May 27, 2010) Transaction Wireless, a provider of virtual and mobile gift cards, has launched a new gift card solution for social gifting. TW's gift card "store" built on Facebook Platform allows friends - especially ones who routinely count on Facebook's birthday reminders - to create customizable messages with instant delivery or a time-select option to arrive during a party, event or other special occasion. The card is delivered directly to the mobile phone and an email address for printing options.
TW's Facebook application is available immediately and is launching with Bass Pro Shops. Gift recipients don't have to be on Facebook to receive the card - delivery is made to mobile, email and via Facebook, simultaneously.
"Gifting on Facebook is super convenient and easy but until now the gifts have been virtual or a gift that must be delivered - taking days in the mail to arrive and with extra shipping expenses," said Bruce Springer, President and CEO, Transaction Wireless. "With our Facebook store offering, the delivery is instant, totally customizable with voice, video or text messages and, if you choose, you can announce to the rest of your friends on Facebook what you've just sent or received."
Transaction Wireless says retailers benefit from being able to offer their gift cards on their Facebook Pages with virtually no ramp up time or dedicated resources and can tailor messages to leverage the viral marketing aspects of social gifting and Facebook's more than 400 million active users. Millions of Facebook users return to the site each day, providing unparalleled distribution potential for applications and the opportunity to build a business that is highly relevant to people's lives.
"Our gift card platform solutions have been incredibly well received by retailers," continued Springer. "The willingness to add virtual and mobile card offerings for their customers is growing quickly, especially with our turnkey program that can be implemented in minutes without a need for significant resources or costly integration fees. In this economic climate, retailers can now take their gifting and marketing programs to the next level with the incredibly robust Facebook community. More than 1.5 million businesses have an active presence on Facebook and this is a great way to monetize those relationships."
Source: Transaction Wireless (www.transactionwireless.com)
 |
|
| |
|
|
