this issue>distribution

Pocket Billboards
New Marketing Medium Calling


LOS ANGELES, CA (July 12, 2005) - Pocket Billboards, Inc. has launched a blended print and audio medium with tracking capabilities, based on the tried and true prepaid calling card. Clients, according to Pocket Billboards, have included 20th Century Fox, TV Azteca, DirecTV, Sears, ProFlowers and American Airlines.

Pocket Billboards, in conjunction with IDT, one of the country’s largest telecom providers, places four-color print advertising on IDT/UTA’s best selling calling card brands. Pocket Billboards’ audio component, Promophone, reaches consumers with interactive messages placed in the existing call platform. In-between the branded messages, callers have an option to transfer to hear more about the brand, enter a sweepstakes or even buy products or services over the phone.

Media is available in all top Nielsen DMA’s and can be targeted by ethnicity, geography, and language. Using propriety technology, with reportable real-time accuracy, both the print and audio components are trackable. Advertisers can log on to the Pocket Billboards website and download tracking reports that show the media purchased was delivered.

Source: Pocket Billboards (pocket-billboards.com)