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PixelPlay Launches the World’s First Cross-Platform
‘Interactive TV vs. Mobile’ Games Service


NEW YORK, NY (July 26, 2005) PixelPlay, a provider of entertainment and technology for emerging platforms, and Israel’s multiplayer interactive TV channel, GOGO CLUB on HOT (Israel’s cable operator) have launched a new service enabling subscribers to play interactive games between iTV and mobile devices. The cross-platform service features dynamic leader boards, private rooms and prize tournaments for popular board games including Checkers, Master Chess and Backgammon.
GOGO CLUB is deployed using PixelPlay’s JIVE technology platform and content, which enables the operation and management of cross-platform, multiplayer games as well as the provision and tracking of activity in the service.

PixelPlay’s GOGO iTV channel will offer 10 games on rotation, with five always available on-demand. The GOGO Club multiplayer service includes a lobby, from which players, on any platform or device, can meet in online game rooms to play and chat. The mobile game versions are available for download through Cellcom, one of Israel’s largest mobile carriers.

“This agreement is a huge step for both PixelPlay and the iTV industry and is setting the stage for next generation gaming technology,” said Ron Chaimowitz, CEO of PixelPlay. “Giving mobile and iTV gamers the ability to play against each other in a robust environment further advances PixelPlay’s vision of enabling cross-platform play for consumers worldwide.”

Source: PixelPlay (pixelplay.com)