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Telcordia Meets Consumer Demand for Choice
Virgin Mobile USA Leverages System for Customer Loyalty

PISCATAWAY, NJ (July 18, 2005) Telcordia has added advanced rating capabilities to its Telcordia ISCP System, enabling carriers to enjoy more flexibility in creating service packages and pricing offers.

Virgin Mobile USA, one of the nation’s largest Mobile Virtual Network Operators (MVNOs), focusing on Pay As You go service offerings, is the first wireless provider to deploy the Advanced Rater capability.

The Telcordia Advanced Rating capability enables service providers such as Virgin Mobile to quickly set up billing for new services such as mobile games, offer customer rewards such as two-for-one ringtone downloads, support special promotions such as holiday calling offers, and enable multiple people within a family to access a shared account. It is also one of the technologies that helped enable Virgin Mobile USA to roll out its new Day2Day service offering.

“Our customers are savvy young consumers whose mobile phones are an essential part of their lifestyle. However they use their handsets, it’s essential that we deliver each service quickly, reliably and cost-effectively,” said Mike Parks, CIO, Virgin Mobile USA. “Telcordia’s Advanced Rater assists us in offering special promotions that encourages our customers to try new services, keeping Virgin Mobile users engaged and active.”

Source: Virgin Mobile USA (virginmobileusa.com)
Telcordia (telcordia.com)