The Prepaid Press - Giftango Releases Paper on Holiday Gift Card Purchasing Trends

05/24/2013

Giftango Releases Paper on Holiday Gift Card Purchasing Trends

eGift Cards Turn Slowest Gift Card Sales Days into Busiest

PORTLAND, OR (April 24, 2012) Giftango Corporation, a digital eGift Card company, has released an official white paper titled "A Case for Digital Gift Cards: eGift Cards Turn Slowest Gift Card Sales Days into Busiest for Retailers."

With data collected in December 2011 from an aggregate of all Giftango retail customers that offer both plastic and digital delivery of eGift Cards from their website, Giftango provides information about gift card purchasing trends throughout the month of December.

The Giftango 2011 holiday gift card purchasing trends white paper focuses on the amount of plastic gift cards versus eGift Cards purchased in days leading up to Christmas. The momentum of online eGift Card sales continues to rise as the holiday approaches, and Giftango found that retailers offering only plastic gift cards missed out on a significant percentage of increased sales during this period. Giftango says plastic gift cards sold from a website become irrelevant once the projected arrival date of the plastic card passes the date of the gifting event, resulting in a missed sales opportunity.

According to the paper, those retailers offering digital delivery of eGift Cards created additional sales opportunities by giving customers a convenient solution for last-minute online orders during days leading up to a holiday. Giftango provides data about the highest volume gift card sales days. This helps retailers understand the gift card sales timeline, which enables them to maximize sales during the holidays. Consumers are clearly still interested in purchasing gift cards during the last-minute shopping days around holidays or special occasions, and eGift Cards allow them to do so with immediate delivery. While the data collected by Giftango is specific to the 2011 holiday season, the company says the concept applies to any gifting occasion such as birthdays, anniversaries, or Valentine's Day.

Source: Giftango