Two Million Despierta América Dollar Phone Cards Sold

Cards Invite User Interaction with Univision Personalities

NEW YORK, NY (May 1, 2012) Univision Communications Inc., a media company serving Hispanic America, has experienced strong consumer acceptance for the Dollar Phone cards branded with its popular morning show, "Despierta América" (Wake-Up America) which is about to celebrate its 15th year on the air. During its first three months on the market, more than 2 million of the Dollar Phone Despierta América cards have been purchased nationally. States driving sales include California, Texas, New York, New Jersey, Florida, Illinois, Arizona, Washington, Oregon and Colorado, and others.

"The response by the Hispanic community nationwide to the introduction of the Dollar Phone Despierta América cards has been nothing short of spectacular," said Francisco Arenas, vice president, Univision Consumer Products. "We are excited about our licensing partnership with Dollar Phone and together will continue to release branded products that will bring new revenue streams to both by directly connecting with Hispanic America."

"Dollar Phone's partnership with Univision has afforded us the opportunity to take some of the most respected and well known brands in the Hispanic community and truly bring them to life off the screen via our integrated offerings." said Elisha Hisiger, senior vice president, Business Development and Marketing, Dollar Phone Enterprise. "These products have resonated so well with our core consumer base and we look forward to launching many more successful ventures with Univision in the near future."

The launch of the phone cards has been supported by a broad marketing and promotional campaign by Dollar Phone including billboards, signage at local restaurants and related POP materials. As part of another promotional element that ended Friday, February 17, first-time users were able to record a question to be asked of the "Despierta América" hosts. Three questions were read on-air each week through the full run of the campaign. Lucky users who had their questions read on-air received a Dollar Phone Despierta América card worth $150.

On the heels of the introduction of the Dollar Phone Despierta América card, a special edition phone card celebrating Univision Network's sports entertainment program "República Deportiva" recently launched. Part of the promotional campaign to support the introduction of the card include an opportunity for first-time callers to record a question to be asked to Felix Fernandez, cohost of "República Deportiva." One question will be read on-air each week through the end of May. Customers whose questions are read on-air will receive a calling card with a year's worth of calls (valued at $10 per week for 52 weeks).

Source: Univision; Dollar Phone
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