The Prepaid Press - Momentum Now Offers Low Cost Gift Card Service

06/18/2013

Momentum Now Offers Low Cost Gift Card Service

Merchants of all Sizes Can Build Custom Program

DALLAS, TX (May 14, 2012) According to Momentum Payment Systems, an electronic payment processor, many of the larger retailers are taking full advantage of a gift card marketing program of some type; however, smaller businesses are sometimes more reluctant to pick up on this high-demanded concept due to the fear of high costs or complicated systems. Momentum Payment Systems says it now offers a low cost gift card/loyalty card service to their merchants that allots any size business the opportunity to drive revenues with this marketing tool as easy as they take any other form of payment.

According to Momentum, a few of the primary benefits of the gift card program are:

• Increased Customer Base: Each gift card sale brings in two customers, the person who purchased the card and the person who received it as a gift.
• Increased Customer Loyalty: By giving an incentive to customers for making more frequent or larger purchases you will gain customer loyalty and a higher volume of sales than ever before.
• More Exposure: The gift card is free advertising - your company as a "mini-billboard" the average consumer opens their wallet 6-10 times per day.
• Sales: Studies show that 61% of people spend more than the value loaded on the card and are more likely to purchase a full-priced item rather than a sale item.
• Provide better service that makes more sense for your business: By offering returns without receipts (as a gift card credit) or taking care of customer issues with gift cards instead of refunds.

While many merchants may already have paper gift certificates available to their customers, electronic gift cards offer better tracking/reporting, better visibility and recognition and, Momentum says they will increase gift sales by over 50% from their paper counterparts. The Momentum Gift Card program allows merchants the ability to view all gift card activity online - so there is no bookkeeping on the merchant's side.

Source: Momentum Payment Systems