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5 Minutes With - 2009
Looking Back. How Close Were the Pundits?
by Gene Retske
During 2009, some of the 5 Minutes With interviewees offered their thoughts on how 2009 would unfold in the prepaid industry. Some of the predictions were bold, and specific; others were more measured and careful. How did they do? Here is a compilation of the predications made in 2009, you be the judge. |
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District Sues AT&T Over Breakage
Wants Unused Balances on Calling Cards
by Gene Retske
The Attorney General for the District of Columbia has filed a suit against AT&T that could have extensive implications for the prepaid calling card industry. Under the suit, filed during the waning hours of December 2009, the District is seeking to collect the unused balances on prepaid calling cards bought by DC residents. |
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Stored Value/Prepaid Debit Cards
Predictions 2010
by Arlene Hauben
TPP contributing editor Arlene Hauben asked executives to predict the future of stored value and open-loop prepaid debit cards. How will prepaid applications be used as an incentive tool, payment method, and vehicle to promote customer loyalty? |
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3 R’s of Prepaid Debit Cards
Rewards, Reload, Return on Investment
by Arlene Hauben
As reloadable stored value cards, they can be linked to a financial network, and the cards can be tied either electronically or physically to a loyalty program, a bonus point program or rewards program to develop occasional customers into sticky customers. |
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