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5 Minutes With David Stone
CEO and Co-Founder of CashStar
by Gene Retske
The viability of gift cards is unquestioned, over $60 billion by most estimates. As with most financial products, gift cards moved from paper to plastic, and now, to the Internet. One of the early movers in the virtual gift card space is a company called CashStar, who, although less than three years old, has lassoed in some of the largest retailers. Stone gives Gene Retske his thoughts on the gift card market, and how virtual gift cards are being marketed - and accepted. |
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The Proposed Outsourcing Law
Could Make Trouble for Prepaid Carriers
by Joe Pawlikowski
In June, Sen. Charles Schumer (D-NY) proposed new legislature that could impact carriers of prepaid wireless services. The bill includes two provisions that would restrict a company’s ability to route customer service calls from domestic phone numbers to overseas call centers. Joe Pawlikowski, editor of PrepaidReviews.com, offers all the details, and how this legislation could impact the industry. |
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The CARD Act
Retailers Must Act, or Stand to Lose
by Rivka Little
The Credit Card Accountability, Responsibility, and Disclosure (CARD) Act of 2009 has resulted in a number of changes for prepaid card providers and retailers – including the need to completely separate merchandising and marketing of gift cards from other reloadable prepaid financial service and telecom cards. For card providers and retailers alike, this will result in a massive financial investment in labor, time and material. Learn how the Act will affect your business. Rivka Little explains. |
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Virtual Gifting Becomes a Reality
Promotes Loyalty, Shows Appreciation
by Arlene Hauben
Giving is an important part of life, but aside from cash, people are always in a quandary about what to give. Gift cards, in the last decade, have far surpassed expectations in popularity and sales, most likely because they have solved the problem of basic gift giving. Arlene Hauben details the shift from physical cards to virtual cards – and the impact gifting can have on customer loyalty. |
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